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Selling a property in South Florida requires more than putting a sign in the yard. It requires strategy, sequencing, data, negotiation intelligence, and modern marketing execution. This plan outlines the system I use to create maximum exposure, attract qualified buyers, and drive stronger offers — whether the market is hot, flat, or shifting.
Watch: How I Market & Position Your Property
Phase 1 — Pre-Market Intelligence
- Micro-market analysis (6–12 month trend)
- Positioning strategy against competing inventory
- Seller goal mapping (timeline, financial targets, contingencies)
- Property walk-through + value-add recommendations
- Identify buyer personas (investor, relocation, upsizer, downsizer)
- Cross-reference ownership/likelihood-to-sell data (Remine, IMAPP)
- Pricing architecture based on behavioral response patterns
Phase 2 — Brand-Level Presentation
- Professional photography (interior, drone, twilight optional)
- Vertical short-form content for IG/TikTok/YouTube Shorts
- Full tour video for YouTube
- AI-enhanced digital staging
- Interactive floor plans
- Listing SEO across portals
Phase 3 — Multichannel Exposure
- MLS launch with optimized remarks + trigger keywords
- Zillow, Realtor.com, Homes.com, IDX syndication
- Canvas App property share
- Targeted IG + Meta + Google Display ads
- BoldTrail email blast segmented by buyer intent
- Agent-to-agent marketing
- Retargeting ads for page visitors
Phase 4 — Neighborhood Activation
- Open house with “event inside an event” strategy
- Smart neighbor invites (Remine Likely-to-Sell)
- Optional door-to-door introductions
- QR-coded handouts
- Lead capture and CRM follow-up
Phase 5 — Lead Capture & Conversion
- Automated text, call, email sequences
- Lead scoring based on engagement
- Weekly analytics reporting
- Buyer qualification funnel
- Negotiation strategy based on leverage points
- Inspection & appraisal navigation
- Closing coordination & move-out prep
Your Property Deserves a Serious Marketing Plan
If you want a low-effort listing agent, they’re easy to find. If you want a strategist — someone who understands marketing, negotiation, South Florida cycles, and buyer behavior — that’s where I operate.
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